Archive for May, 2008
Will Gas Prices Cause Stamp Hike?
The Postal Service reports that it operates “the largest civilian vehicle fleet in the world with more than 219,000 vehicles driving more than 1.2 billion miles each year and using nearly 121 million gallons of fuel.”
Seen another way, when the cost of gas goes up 15 cents per gallon then USPS expenses increase by $18,150,000.
In [...]
How Mail Order Changed America’s Shopping Habits
In an age when the Internet is growing, highways are crowded and shopping centers have gone upscale, more and more people are turning to mail-order and the convenience and bargains it offers.
The current interest in mail-order shopping is hardly new. Mail order has been popular for more than a century, in large measure because direct mail [...]
Marketing 101: How to Win with Direct Mail
Whether you own the biggest company in town or started a business just last week, the probability is that direct mail can help you generate additional sales, revenues and growth.
America’s best marketing medium is universal, inexpensive, effective and efficient.
You don’t need a massive advertising budget, hundreds of outlets nationwide or a big-city address to become [...]
Mail Means 8,300,000 Jobs Inside Our Borders
One of the largest industries in America is virtually unknown, yet it anchors more than 8,300,000 jobs and is related to the production of goods and services worth $1.2 trillion. (For details, see the 2008 Economic Jobs Study Final Report)
The postal system in this country is so important that it’s actually included in [...]
How Postal Rates Are Set
Why do postal rates differ?
It’s a fair question and here’s the answer: Imagine that you go to a bicycle shop. You can buy an assembled bicycle for $100 or you can buy the very same bicycle unassembled for $75. In other words, if you do some of the work the store has [...]
Targeting And Technology Change The Ad Game
If you’re reading and viewing habits have changed over the past few years, you’re not alone. More and more of us are online, watching cable, and spending less time with magazines and newspapers. The result is that advertisers are re-evaluating the traditional mix of outlets they use to showcase products and services.
At the [...]
Ad Mail Hits Record in 2007, Still-Higher Growth Seen in 2008
New figures from advertising authority Robert Coen show that advertisers used mail at record levels in 2007.
Mail spending rose 4.0 percent in 2007 to $60.998 billion, according to Coen, senior vice president, director of forecasting with Universal McCann, one of the largest advertising agencies in the world,
In the December 2007 issue of his “Insider’s Report,” [...]
Ecology: Why Every Major Green Group Uses Mail
Every major environmental and consumer organization uses the mailstream to raise money, gain members, promote causes and distribute information. Larger groups send out tens of millions of items annually.
When asked if Greenpeace was contributing to the nation’s environmental problems because the group uses direct mail, Peter Bahouth, a former Greenpeace executive director, once [...]
When Uncle Sam Has Something To Say, Uncle Sam Heads For The Nearest Post Office
Whether the subject is taxes, health information, census tallies, registering voters, or news from a senator or representative, when Uncle Sam wants to reach the American public, his messages go by advertising mail.
The officials who make Uncle Sam tick use advertising mail because they know that while the “electronic superhighway” may hold promise for tomorrow, [...]
There’s More to Mail Than Meets the Eye
There’s no shortage of clever messages and great ads. From the moment we arise to the time we turn off the lights, life is filled with commercial messages that compete for our time and attention.
But not all messages are the same. Some break through the clutter, catch our interest, and cause us to respond.
For generations [...]
My husband is a rural mail carrier and as a result of the march 2009 mail count, his volume went ...
No more Saturday deliveries, this is a no brainer. The cost of savings to this quasi- government private business operation ...
People who don't want Saturdays off probably have no lives. They want to work 7 days a week if possible. ...
I remember no Saturday delivery when I was growing up. The banks and businesses did just fine. These are difficult ...
About the Landfills
Is compacting the waste and maximizing sanitation truly an efficient practice?
It works quite well in the short ...
I'm here at NORTH METRO at this post office they took about 31 jobs off the day tour which will ...
Sounds like a good time for some job sites -
www.linkedin.com (professional networking)
www.indeed.com (aggregated listings)
www.realmatch.com (matches jobs based on your skills)
Good ...
In the real world no organization can stand by and let others determine its image or its value. Every business ...
The Postal Service needs to demonstrate why paper-based communication and exchange have value in the electronic era. ??????
...
You simply curtail the bulk on monday and deliver it throughout the rest of the week.
It would definitely save a ...