The Guide To America's Mailstream
2008 May : Postal News, Vision, Information & Commentary

Archive for May, 2008

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Mail & Advertising: Myth Versus Reality

Although advertising mail is widely used by businesses, charities, unions, politicians, and associations, the image of this advertising medium is often clouded with myths and fables.
Despite whispers (and sometimes shouts) to the contrary, advertising mail is not clogging the nation’s landfills, not subsidized by first-class postal rates, and not unwanted.Here are advertising mail’s most common [...]

22May2008 | PGM | 0 comments | Continued
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Mail, Trees & Common Sense

Many people are concerned with the preservation of forest land and with good reason: Forests are beautiful, they produce vast quantities of oxygen, they are home to innumerable animals and they are part of our heritage.
There’s no question that mail is regarded as a paper-based product, and so it’s fair to ask: How does the [...]

19May2008 | PGM | 0 comments | Continued
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Why We’re Here

This is the Internet era, a time when our day is filled with email, online shopping and web surfing. We receive a growing proportion of our news and information online. In terms of total shareholder value some of the largest companies in America have their roots online and it is the U.S. which leads the [...]

17May2008 | PGM | 0 comments | Continued