Archive for July, 2008
Should Mailers Expect Better News Coverage?
If The New York Times is to be believed, “MOST marketers readily concede it: getting rid of direct mail — or junk mail, as environmentalists and most recipients call it — would save a lot of trees. But they are not about to render bulk mailings obsolete.” (See: Direct Mail Tries to Go Green. No, [...]
25Jul2008 | PGM | 0 comments | Continued
What Is The Environmental Impact of Mail?
What is the environmental impact of mail?
Given that mail is used by virtually all environmental, consumer and nonprofit groups, it should be fairly obvious that mail has a minimal environmental impact. That said, no product or service is without impact, so it makes sense to ask two questions: How does mail relate to green concerns [...]