Before You Can Raise Hearts and Minds, You Have to Raise Money
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Money is the “Mother’s Milk” of American politics. Good ideas, hard work, and wondrous visions are important, but the plain fact is that it takes cash to succeed in modern electoral politics
With thousands of local legislators throughout the country — plus 100 U.S. Senators, 435 U.S. Representatives, the President and Vice President of the United States, state governors and lieutenant governors — politics is a big business. Like most businesses, those who communicate best are most likely to come out on top. Pro or con, right or left, liberal or conservative, whether a platform is based on four freedoms or a thousand points of light, the best message in the world is without value if it does not reach the voters.
Little wonder that year after year elected officials — and those who would like to be elected — use advertising mail to reach current supporters and to attract new ones. Like businesses and non-profit organizations nationwide, politicians know that nothing beats advertising mail for targeting, affordability, and proven results.
Mail. The Medium that Delivers.
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