Advertorials
When Uncle Sam Has Something To Say, Uncle Sam Heads For The Nearest Post Office
Whether the subject is taxes, health information, census tallies, registering voters, or news from a senator or representative, when Uncle Sam wants to reach the American public, his messages go by advertising mail.
The officials who make Uncle Sam tick use advertising mail because they know that while the “electronic superhighway” may hold promise for tomorrow, [...]
There’s More to Mail Than Meets the Eye
There’s no shortage of clever messages and great ads. From the moment we arise to the time we turn off the lights, life is filled with commercial messages that compete for our time and attention.
But not all messages are the same. Some break through the clutter, catch our interest, and cause us to respond.
For generations [...]
Every Day Can Be Special When You Shop By Mail
Father’s Day, Mother’s Day, Christmas, a birthday, a graduation, a promotion, a new job, Valentine’s Day, an anniversary — there’s a lot to celebrate, something important almost every month.
And being in the holiday spirit — no matter which holiday is at hand — means having the right gift at the right time.
Little wonder that when [...]
It Means Too Much To Be Called “Junk”
Advertising mail gets a bum rap, especially from those who call it “junk mail.”
“Junk” suggests that advertising mail benefits no one, that it is useless and without worth. But the truth is that advertising mail provides important values. It fuels economic growth by generating sales. It provides jobs for people in every state. It’s vital [...]
How Do You Stuff A Shopping Mall Into A Mailbox?
The average shopping mall is a big place with lots of stores and acres of parking. But even the biggest malls can’t match the array of choices you’ll find each day in America’s mailboxes.
Fact is, more than 10,000 catalogs are produced every year. They’re created by businesses in every state and used by families and [...]
Before You Can Raise Hearts and Minds, You Have to Raise Money
Money is the “Mother’s Milk” of American politics. Good ideas, hard work, and wondrous visions are important, but the plain fact is that it takes cash to succeed in modern electoral politics
With thousands of local legislators throughout the country — plus 100 U.S. Senators, 435 U.S. Representatives, the President and Vice President of the United [...]
Even With The Internet, We’ll Still Need A Modern Postal System
We read about it everywhere. The age of the information superhighway is here, and we are now able to store, manipulate, and move data in ways that were impossible just a few years ago.
But even though e-mail, fax machines, and 800 numbers are entirely common, nothing can replace the value and utility of a system [...]
We Speak Your Language No Matter What Language You Speak
America may be a melting pot, but many of us continue to use and enjoy languages from all over the world.
English is a second tongue for more than 47 million Americans — individuals who buy and invest, vote for candidates, support causes, and donate to charities. To reach this vast and diverse marketplace, you need [...]
The Wonderful Thing About Green Is That It Comes In Different Shades
Few matters generate more controversy than environmental questions. Honorable people with deeply-held convictions routinely debate a host of issues, everything from owls to elephants and from old forests to new ones.
But debate is healthy. It’s a sign of activity rather than stagnation, a chance to test ideas, and an opportunity to build consensus.
Through debate and [...]
Free Newspapers — Who Ever Heard Of Such A Thing?
Each week in the United States more than 100 million free newspapers are delivered to homes and businesses. Consumers love free newspapers, if they didn’t then the local companies and small businesses that advertise in such publications would not get such terrific responses to their ads and coupons.
Free newspapers are delivered individually, carried by local [...]