The Guide To America's Mailstream
Ecology : Postal News, Information & Commentary

Ecology

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Should Mailers Expect Better News Coverage?

If The New York Times is to be believed, “MOST marketers readily concede it: getting rid of direct mail — or junk mail, as environmentalists and most recipients call it — would save a lot of trees. But they are not about to render bulk mailings obsolete.” (See: Direct Mail Tries to Go Green. No, [...]

25Jul2008 | PGM | 0 comments | Continued
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What Is The Environmental Impact of Mail?

What is the environmental impact of mail?
Given that mail is used by virtually all environmental, consumer and nonprofit groups, it should be fairly obvious that mail has a minimal environmental impact. That said, no product or service is without impact, so it makes sense to ask two questions: How does mail relate to green concerns [...]

12Jul2008 | PGM | 2 comments | Continued
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Ecology: Why Every Major Green Group Uses Mail

Every major environmental and consumer organization uses the mailstream to raise money, gain members, promote causes and distribute information. Larger groups send out tens of millions of items annually.
When asked if Greenpeace was contributing to the nation’s environmental problems because the group uses direct mail, Peter Bahouth, a former Greenpeace executive director, once [...]

23May2008 | PGM | 0 comments | Continued
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The Truth About America’s Landfill Glut

For many years the media has published innumerable stories which worry that we are running out of landfill space. Such stories properly raise public concerns and have required virtually every community to look at landfill issues.
But if it’s fair to raise questions about landfill capacity then it’s equally fair to provide some answers. Are we [...]

22May2008 | PGM | 1 comment | Continued
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Mail, Trees & Common Sense

Many people are concerned with the preservation of forest land and with good reason: Forests are beautiful, they produce vast quantities of oxygen, they are home to innumerable animals and they are part of our heritage.
There’s no question that mail is regarded as a paper-based product, and so it’s fair to ask: How does the [...]

19May2008 | PGM | 0 comments | Continued