Mail & Jobs
Would 40,000 Fewer Postal Jobs Be A Good Thing?
In Shreveport, LA, television station KSLA is reporting that as many as 40,000 postal employees could lose their jobs.
“Lavelle Pepper with the post office in Shreveport says they too are feeling the affects of the same disease hitting the country… a struggling economy. ‘We employ about 685,000 people. If we do layoffs it would include [...]
The Check Is Less Often In The Mail
The check is not in the mail — at least as not as often as it used to be.
Figures from the Federal Reserve show that “the number of checks paid in the United States has fallen from 42 billion in 2001, to 37 billion in 2003, and to 30 billion in 2006.”
Whoops. That’s 12 billion [...]
What Is The Environmental Impact of Mail?
What is the environmental impact of mail?
Given that mail is used by virtually all environmental, consumer and nonprofit groups, it should be fairly obvious that mail has a minimal environmental impact. That said, no product or service is without impact, so it makes sense to ask two questions: How does mail relate to green concerns [...]
Does The Postal Service Need A Survival Vice President?
Commentary by D.E. Hanbery
For the past few years the mail, and by implication the Postal Service, has been under attack. Although strategic and targeted responses have kept state do-not-mail laws from being passed or moving forward, the Postal Service and the people who depend upon the Postal Service, are losing the battle to win [...]
How Mail Order Changed America’s Shopping Habits
In an age when the Internet is growing, highways are crowded and shopping centers have gone upscale, more and more people are turning to mail-order and the convenience and bargains it offers.
The current interest in mail-order shopping is hardly new. Mail order has been popular for more than a century, in large measure because direct mail [...]
Marketing 101: How to Win with Direct Mail
Whether you own the biggest company in town or started a business just last week, the probability is that direct mail can help you generate additional sales, revenues and growth.
America’s best marketing medium is universal, inexpensive, effective and efficient.
You don’t need a massive advertising budget, hundreds of outlets nationwide or a big-city address to become [...]
Mail Means 8,300,000 Jobs Inside Our Borders
One of the largest industries in America is virtually unknown, yet it anchors more than 8,300,000 jobs and is related to the production of goods and services worth $1.2 trillion. (For details, see the 2008 Economic Jobs Study Final Report)
The postal system in this country is so important that it’s actually included in [...]
How Postal Rates Are Set
Why do postal rates differ?
It’s a fair question and here’s the answer: Imagine that you go to a bicycle shop. You can buy an assembled bicycle for $100 or you can buy the very same bicycle unassembled for $75. In other words, if you do some of the work the store has [...]
Targeting And Technology Change The Ad Game
If you’re reading and viewing habits have changed over the past few years, you’re not alone. More and more of us are online, watching cable, and spending less time with magazines and newspapers. The result is that advertisers are re-evaluating the traditional mix of outlets they use to showcase products and services.
At the [...]
Ad Mail Hits Record in 2007, Still-Higher Growth Seen in 2008
New figures from advertising authority Robert Coen show that advertisers used mail at record levels in 2007.
Mail spending rose 4.0 percent in 2007 to $60.998 billion, according to Coen, senior vice president, director of forecasting with Universal McCann, one of the largest advertising agencies in the world,
In the December 2007 issue of his “Insider’s Report,” [...]