Foreclosure Numbers & The Mailstream
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The Mortgage Bankers Association has just issued the latest foreclosure figures for the first quarter of 2008.
To be polite, they are awful.
“The percentage of loans in the foreclosure process was 2.47 percent at the end of the first quarter, an increase of 43 basis points from the fourth quarter of 2007 and 119 basis points from one year ago,” says the MBA.
What do foreclosure numbers have to do with the mailstream?
The mailstream is a major source of jobs and economic activity in the U.S. — some 8,300,000 jobs inside our borders are anchored by the postal system. Goods and services worth $1.2 trillion annually are related to the existence of a reliable and competitive mail system.
But the mailstream does not exist in a vacuum. People who face vastly higher mortgage costs order less from catalogs and online. People who are losing their homes are not likely to be big buyers, online or off.
The truth is that our economy is a two-way street. Mail volume will be impacted by general economic trends — and general economic trends can be significantly hurt when mail volume declines.
Those who complain about advertising in the mailstream — but not the same advertisements, by the same advertisers, on the same paper which are distributed in other media — need to understand that large numbers of jobs will be lost if the mailstream contracts artificially because of inaccurate information, false claims and fake comparisons.