Free Newspapers — Who Ever Heard Of Such A Thing?
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Each week in the United States more than 100 million free newspapers are delivered to homes and businesses. Consumers love free newspapers, if they didn’t then the local companies and small businesses that advertise in such publications would not get such terrific responses to their ads and coupons.
Free newspapers are delivered individually, carried by local stores and sent through the postal system — in fact, as many as 40 million free newspapers are delivered by letter carriers each week.
So-called “shopper publications” make it easy and inexpensive for local businesses to reach small neighborhoods and specific households. With shopper publications advertisers pay for circulation they need and save money by not advertising in markets they don’t serve.
When a local hardware store, pizza shop, dentist or dry cleaner wants to reach the neighborhood they turn to shopper publications. When a small business with several local outlets needs to have different messages for different communities, they turn to shopper publications. And when small businesses want to avoid monopoly advertising costs, they turn to shopper publications.
Shopper publications — an advertising medium that’s effective, targeted, local, well-established and less expensive than the competition.
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