Comments on: Mail, AARP & 53 Million Trees http://www.postal2020.com/mail-aarp-53-million-trees/ Where The Mailing Community Gets Its Say Sat, 05 Jun 2010 16:31:21 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Mus Musculus http://www.postal2020.com/mail-aarp-53-million-trees/comment-page-1/#comment-4 Mus Musculus Fri, 06 Jun 2008 20:00:17 +0000 http://www.postal2020.com/?p=110#comment-4 AARP is one of the largest mailers in the Periodicals class of mail, which is a class reserved for publications and as a class of mail did not even cover its costs in FY 2007. AARP gets nonprofit rates as well, and has been a long-time advocate for retaining the preferential rates for nonprofit mail. Without a viable postal system, which is supported by advertising mail, nonprofits would see their rates skyrocket. Another interesting point to note is that the USPS Household Diary Study indicates that in 2006, 9.7 billion pieces of First Class Mail were straight advertising mail and another 8.3 billion pieces were secondary advertisting (that is, advertising included in an invoice etc.) So the total amount of ad mail is even higher than just Standard Mail. Without it, the Postal Service would have to raise the stamp price another 8 to 10 cents. AARP is one of the largest mailers in the Periodicals class of mail, which is a class reserved for publications and as a class of mail did not even cover its costs in FY 2007. AARP gets nonprofit rates as well, and has been a long-time advocate for retaining the preferential rates for nonprofit mail. Without a viable postal system, which is supported by advertising mail, nonprofits would see their rates skyrocket.

Another interesting point to note is that the USPS Household Diary Study indicates that in 2006, 9.7 billion pieces of First Class Mail were straight advertising mail and another 8.3 billion pieces were secondary advertisting (that is, advertising included in an invoice etc.) So the total amount of ad mail is even higher than just Standard Mail. Without it, the Postal Service would have to raise the stamp price another 8 to 10 cents.

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