The Guide To America's Mailstream
advertising : Postal News, Information & Commentary

All Posts Tagged With: "advertising"

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Should Mailers Expect Better News Coverage?

If The New York Times is to be believed, “MOST marketers readily concede it: getting rid of direct mail — or junk mail, as environmentalists and most recipients call it — would save a lot of trees. But they are not about to render bulk mailings obsolete.” (See: Direct Mail Tries to Go Green. No, [...]

25Jul2008 | PGM | 0 comments | Continued
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The Ad Mail Flood That Isn’t

The Winston-Salem Journal has helpfully provided “some numbers on the amount of junk mail the typical American receives each year.” (See: The Cost of Garbage Collection, June 9, 2008)
According to the paper each individual will receive 560 pieces of ad mail each year; 10.8 pieces per week; and it notes that 42 percent of all [...]

9Jun2008 | PGM | 0 comments | Continued
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Marketing 101: How to Win with Direct Mail

Whether you own the biggest company in town or started a business just last week, the probability is that direct mail can help you generate additional sales, revenues and growth.
America’s best marketing medium is universal, inexpensive, effective and efficient.
You don’t need a massive advertising budget, hundreds of outlets nationwide or a big-city address to become [...]

25May2008 | PGM | 0 comments | Continued
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Targeting And Technology Change The Ad Game

If you’re reading and viewing habits have changed over the past few years, you’re not alone. More and more of us are online, watching cable, and spending less time with magazines and newspapers. The result is that advertisers are re-evaluating the traditional mix of outlets they use to showcase products and services.
At the [...]

24May2008 | PGM | 1 comment | Continued
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Ad Mail Hits Record in 2007, Still-Higher Growth Seen in 2008

New figures from advertising authority Robert Coen show that advertisers used mail at record levels in 2007.
Mail spending rose 4.0 percent in 2007 to $60.998 billion, according to Coen, senior vice president, director of forecasting with Universal McCann, one of the largest advertising agencies in the world,
In the December 2007 issue of his “Insider’s Report,” [...]

23May2008 | PGM | 0 comments | Continued
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There’s More to Mail Than Meets the Eye

There’s no shortage of clever messages and great ads. From the moment we arise to the time we turn off the lights, life is filled with commercial messages that compete for our time and attention.
But not all messages are the same. Some break through the clutter, catch our interest, and cause us to respond.
For generations [...]

23May2008 | PGM | 0 comments | Continued
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We Speak Your Language No Matter What Language You Speak

America may be a melting pot, but many of us continue to use and enjoy languages from all over the world.
English is a second tongue for more than 47 million Americans — individuals who buy and invest, vote for candidates, support causes, and donate to charities. To reach this vast and diverse marketplace, you need [...]

23May2008 | PGM | 0 comments | Continued
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Mail & Advertising: Myth Versus Reality

Although advertising mail is widely used by businesses, charities, unions, politicians, and associations, the image of this advertising medium is often clouded with myths and fables.
Despite whispers (and sometimes shouts) to the contrary, advertising mail is not clogging the nation’s landfills, not subsidized by first-class postal rates, and not unwanted.Here are advertising mail’s most common [...]

22May2008 | PGM | 0 comments | Continued