The Guide To America's Mailstream
billion : Postal News, Information & Commentary

All Posts Tagged With: "billion"

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Ad Mail Hits Record in 2007, Still-Higher Growth Seen in 2008

New figures from advertising authority Robert Coen show that advertisers used mail at record levels in 2007.
Mail spending rose 4.0 percent in 2007 to $60.998 billion, according to Coen, senior vice president, director of forecasting with Universal McCann, one of the largest advertising agencies in the world,
In the December 2007 issue of his “Insider’s Report,” [...]

23May2008 | PGM | 0 comments | Continued
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Ecology: Why Every Major Green Group Uses Mail

Every major environmental and consumer organization uses the mailstream to raise money, gain members, promote causes and distribute information. Larger groups send out tens of millions of items annually.
When asked if Greenpeace was contributing to the nation’s environmental problems because the group uses direct mail, Peter Bahouth, a former Greenpeace executive director, once [...]

23May2008 | PGM | 0 comments | Continued
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The Truth About America’s Landfill Glut

For many years the media has published innumerable stories which worry that we are running out of landfill space. Such stories properly raise public concerns and have required virtually every community to look at landfill issues.
But if it’s fair to raise questions about landfill capacity then it’s equally fair to provide some answers. Are we [...]

22May2008 | PGM | 1 comment | Continued