Postal News, Vision, Information & Commentary » coupons

It Means Too Much To Be Called “Junk”

PGM — Fri, 23 May 2008 15:40:45 +0000

Advertising mail gets a bum rap, especially from those who call it “junk mail.”

“Junk” suggests that advertising mail benefits no one, that it is useless and without worth. But the truth is that advertising mail provides important values. It fuels economic growth by generating sales. It provides jobs for people in every state. It’s vital to charitable, educational, consumer, ecological, political and medical causes nationwide. It brings coupons and catalogs to millions of Americans each day, including the elderly, the rural and the disabled.

Advertising mail supports our universal mail delivery system by lowering the cost of postal services. In fact, without advertising mail, the price of a first-class letter would soar.

Why? The Postal Service has fixed costs for people and facilities. Advertising mail represents about half of all mail volume. Take away advertising mail and to keep universal postal deliveries nationwide, six days a week, you still need most of the postal facilities and people now on the payroll. Fewer users sharing largely the same fixed costs means only one thing — vastly higher rates for the postal patrons who remain.

Don’t let anybody fool you. Advertising mail is many things. But it’s not “junk.”

Mail. The Medium that Delivers.

Technorati Tags: catalogs, coupons, economy, growth, labels, mail, Mail & Jobs, Mail & Jobs, value, values

How Do You Stuff A Shopping Mall Into A Mailbox?

PGM — Fri, 23 May 2008 15:39:09 +0000

The average shopping mall is a big place with lots of stores and acres of parking. But even the biggest malls can’t match the array of choices you’ll find each day in America’s mailboxes.

Fact is, more than 10,000 catalogs are produced every year. They’re created by businesses in every state and used by families and firms nationwide.

Just about everyone orders from catalogs and those orders mean jobs. Jobs America needs. Jobs we can’t afford to lose. Jobs that represent buying power for households, economic growth for our nation, and tax revenues for government at every level.

Catalogs keep gas in your tank, where it belongs. With catalogs you can avoid extra trips, parking hassles, crowds, limited inventories and missed sales and discounts.

Catalogs also mean convenience, value, access, and choice. A mall in the mailbox for everyone, including the elderly, the rural, and the disabled. After all, the best America has to offer should be available no matter who you are or where you live.

Mail. The Medium that Delivers.

Technorati Tags: catalogs, choice, coupons, Mail & Jobs, mail order, selections

You Work Hard for Your Money, Ad Mail Makes Shopping Easy & Convenient

PGM — Fri, 23 May 2008 09:04:02 +0000

Advertising mail makes you the boss. You can open it now, read it later, or not at all. And with advertising mail, there are no bells to answer, program interruptions, or other distractions.

You can choose to buy or not buy a product or service. You can choose in the comfort of your home or the convenience of your office, and you can choose without having to endure high-pressure sales tactics.

Need to shop at night? Don’t want to travel across town? Tired of traffic, pollution, parking hassles, and long check-out lines? What about the cost of gas? Mail lets you do business on your terms and on your schedule. Not someone else’s.

Want to know who offers the lowest price in town? The broadest selection? The greatest value? Advertising mail can tell you — in a way that’s convenient, hassle-free and without computer viruses.

And there’s something else about advertising mail. It makes everyone compete a little harder. Because in a world with choices, you don’t have to settle for second best.

Mail. The Medium that Delivers.

Technorati Tags: catalogs, choices, coupons, mail, options