All Posts Tagged With: "history"
Should Mailers Expect Better News Coverage?
If The New York Times is to be believed, “MOST marketers readily concede it: getting rid of direct mail — or junk mail, as environmentalists and most recipients call it — would save a lot of trees. But they are not about to render bulk mailings obsolete.” (See: Direct Mail Tries to Go Green. No, [...]
25Jul2008 | PGM | 0 comments | Continued
How Mail Order Changed America’s Shopping Habits
In an age when the Internet is growing, highways are crowded and shopping centers have gone upscale, more and more people are turning to mail-order and the convenience and bargains it offers.
The current interest in mail-order shopping is hardly new. Mail order has been popular for more than a century, in large measure because direct mail [...]
Why We’re Here
This is the Internet era, a time when our day is filled with email, online shopping and web surfing. We receive a growing proportion of our news and information online. In terms of total shareholder value some of the largest companies in America have their roots online and it is the U.S. which leads the [...]
17May2008 | PGM | 0 comments | Continued