“Junk” suggests that advertising mail benefits no one, that it is useless and without worth. But the truth is that advertising mail provides important values. It fuels economic growth by generating sales. It provides jobs for people in every state. It’s vital to charitable, educational, consumer, ecological, political and medical causes nationwide. It brings coupons and catalogs to millions of Americans each day, including the elderly, the rural and the disabled.

Advertising mail supports our universal mail delivery system by lowering the cost of postal services. In fact, without advertising mail, the price of a first-class letter would soar.

Why? The Postal Service has fixed costs for people and facilities. Advertising mail represents about half of all mail volume. Take away advertising mail and to keep universal postal deliveries nationwide, six days a week, you still need most of the postal facilities and people now on the payroll. Fewer users sharing largely the same fixed costs means only one thing — vastly higher rates for the postal patrons who remain.

Don’t let anybody fool you. Advertising mail is many things. But it’s not “junk.”

Mail. The Medium that Delivers.

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