All Posts Tagged With: "mail"
How Postal Rates Are Set
Why do postal rates differ?
It’s a fair question and here’s the answer: Imagine that you go to a bicycle shop. You can buy an assembled bicycle for $100 or you can buy the very same bicycle unassembled for $75. In other words, if you do some of the work the store has [...]
Targeting And Technology Change The Ad Game
If you’re reading and viewing habits have changed over the past few years, you’re not alone. More and more of us are online, watching cable, and spending less time with magazines and newspapers. The result is that advertisers are re-evaluating the traditional mix of outlets they use to showcase products and services.
At the [...]
Ad Mail Hits Record in 2007, Still-Higher Growth Seen in 2008
New figures from advertising authority Robert Coen show that advertisers used mail at record levels in 2007.
Mail spending rose 4.0 percent in 2007 to $60.998 billion, according to Coen, senior vice president, director of forecasting with Universal McCann, one of the largest advertising agencies in the world,
In the December 2007 issue of his “Insider’s Report,” [...]
Ecology: Why Every Major Green Group Uses Mail
Every major environmental and consumer organization uses the mailstream to raise money, gain members, promote its vision and distribute information. Larger groups send out tens of millions of items annually.
When asked if Greenpeace was contributing to the nation’s environmental problems because the group uses direct mail, Peter Bahouth, a former Greenpeace executive director, once told [...]
When Uncle Sam Has Something To Say, Uncle Sam Heads For The Nearest Post Office
Whether the subject is taxes, health information, census tallies, registering voters, or news from a senator or representative, when Uncle Sam wants to reach the American public, his messages go by advertising mail.
The officials who make Uncle Sam tick use advertising mail because they know that while the “electronic superhighway” may hold promise for tomorrow, [...]
There’s More to Mail Than Meets the Eye
There’s no shortage of clever messages and great ads. From the moment we arise to the time we turn off the lights, life is filled with commercial messages that compete for our time and attention.
But not all messages are the same. Some break through the clutter, catch our interest, and cause us to respond.
For generations [...]
Every Day Can Be Special When You Shop By Mail
Father’s Day, Mother’s Day, Christmas, a birthday, a graduation, a promotion, a new job, Valentine’s Day, an anniversary — there’s a lot to celebrate, something important almost every month.
And being in the holiday spirit — no matter which holiday is at hand — means having the right gift at the right time.
Little wonder that when [...]
It Means Too Much To Be Called “Junk”
Advertising mail gets a bum rap, especially from those who call it “junk mail.”
“Junk” suggests that advertising mail benefits no one, that it is useless and without worth. But the truth is that advertising mail provides important values. It fuels economic growth by generating sales. It provides jobs for people in every state. It’s vital [...]
Before You Can Raise Hearts and Minds, You Have to Raise Money
Money is the “Mother’s Milk” of American politics. Good ideas, hard work, and wondrous visions are important, but the plain fact is that it takes cash to succeed in modern electoral politics
With thousands of local legislators throughout the country — plus 100 U.S. Senators, 435 U.S. Representatives, the President and Vice President of the United [...]
Even With The Internet, We’ll Still Need A Modern Postal System
We read about it everywhere. The age of the information superhighway is here, and we are now able to store, manipulate, and move data in ways that were impossible just a few years ago.
But even though e-mail, fax machines, and 800 numbers are entirely common, nothing can replace the value and utility of a system [...]
My husband is a rural mail carrier and as a result of the march 2009 mail count, his volume went ...
No more Saturday deliveries, this is a no brainer. The cost of savings to this quasi- government private business operation ...
People who don't want Saturdays off probably have no lives. They want to work 7 days a week if possible. ...
I remember no Saturday delivery when I was growing up. The banks and businesses did just fine. These are difficult ...
About the Landfills
Is compacting the waste and maximizing sanitation truly an efficient practice?
It works quite well in the short ...
I'm here at NORTH METRO at this post office they took about 31 jobs off the day tour which will ...
Sounds like a good time for some job sites -
www.linkedin.com (professional networking)
www.indeed.com (aggregated listings)
www.realmatch.com (matches jobs based on your skills)
Good ...
In the real world no organization can stand by and let others determine its image or its value. Every business ...
The Postal Service needs to demonstrate why paper-based communication and exchange have value in the electronic era. ??????
...
You simply curtail the bulk on monday and deliver it throughout the rest of the week.
It would definitely save a ...