The Guide To America's Mailstream
newspapers : Postal News, Information & Commentary

All Posts Tagged With: "newspapers"

post thumbnail

Should Mailers Expect Better News Coverage?

If The New York Times is to be believed, “MOST marketers readily concede it: getting rid of direct mail — or junk mail, as environmentalists and most recipients call it — would save a lot of trees. But they are not about to render bulk mailings obsolete.” (See: Direct Mail Tries to Go Green. No, [...]

25Jul2008 | PGM | 0 comments | Continued
post thumbnail

The Ad Mail Flood That Isn’t

The Winston-Salem Journal has helpfully provided “some numbers on the amount of junk mail the typical American receives each year.” (See: The Cost of Garbage Collection, June 9, 2008)
According to the paper each individual will receive 560 pieces of ad mail each year; 10.8 pieces per week; and it notes that 42 percent of all [...]

9Jun2008 | PGM | 0 comments | Continued
post thumbnail

Should We Close Local Post Offices On Saturdays?

According to an editorial in the Observer-Reporter (Washington, PA), it’s time to end Saturday postal deliveries.
“The recent increase in the cost of a first-class postage stamp from 41 cents to 42 cents was hardly surprising, compared to the increased in the cost of gasoline, food and just about everything else,” said the paper.
“It could have [...]

8Jun2008 | PGM | 32 comments | Continued
post thumbnail

Ad Mail Hits Record in 2007, Still-Higher Growth Seen in 2008

New figures from advertising authority Robert Coen show that advertisers used mail at record levels in 2007.
Mail spending rose 4.0 percent in 2007 to $60.998 billion, according to Coen, senior vice president, director of forecasting with Universal McCann, one of the largest advertising agencies in the world,
In the December 2007 issue of his “Insider’s Report,” [...]

23May2008 | PGM | 0 comments | Continued
post thumbnail

Free Newspapers — Who Ever Heard Of Such A Thing?

Each week in the United States more than 100 million free newspapers are delivered to homes and businesses. Consumers love free newspapers, if they didn’t then the local companies and small businesses that advertise in such publications would not get such terrific responses to their ads and coupons.
Free newspapers are delivered individually, carried by local [...]

23May2008 | PGM | 0 comments | Continued