The Guide To America's Mailstream
spending : Postal News, Information & Commentary

All Posts Tagged With: "spending"

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Should Mailers Expect Better News Coverage?

If The New York Times is to be believed, “MOST marketers readily concede it: getting rid of direct mail — or junk mail, as environmentalists and most recipients call it — would save a lot of trees. But they are not about to render bulk mailings obsolete.” (See: Direct Mail Tries to Go Green. No, [...]

25Jul2008 | PGM | 0 comments | Continued