The Guide To America's Mailstream
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Mail & Advertising: Myth Versus Reality

Although advertising mail is widely used by businesses, charities, unions, politicians, and associations, the image of this advertising medium is often clouded with myths and fables.
Despite whispers (and sometimes shouts) to the contrary, advertising mail is not clogging the nation’s landfills, not subsidized by first-class postal rates, and not unwanted.Here are advertising mail’s most common [...]

22May2008 | PGM | 0 comments | Continued