Why We’re Here
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This is the Internet era, a time when our day is filled with email, online shopping and web surfing. We receive a growing proportion of our news and information online. In terms of total shareholder value some of the largest companies in America have their roots online and it is the U.S. which leads the world in terms of Internet development.
And yet while the Internet is surely important there’s another story to tell: A traditional paper-based media is now more widely used than a decade ago. That media? The mailstream.
Did you know:
___Nine million jobs inside our borders could not exist without an efficient and effective postal system.
___Between 1996 and 2007, ad mail volume increased from 72 billion pieces a year to 104 billion — a huge gain, especially given the growth of email and online communication in general.
___U.S. advertisers will spend more than $60 billion marketing through the mails in 2008.
___America exports scrap paper worth almost $1.5 billion to China — scrap which includes some of the nearly 40 percent of all advertising mail we recycle each year.
___The mailstream reaches 148 million delivery points.
___Even if we do not build additional landfills, because of new technology America has a growing volume of landfill space.
___We have more forest acreage in the United States today than we had in 1920.
Postal2020.com is the meta site for the mailer community. It’s the place to find news, information, facts and figures regarding the postal system, the site to exchange ideas and the online space for all things postal.
Postal2020 — where the mailer community gets its say.